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Apple Threatens Meta’s Dominance in AI-Enhanced Wearables Market

Apple Threatens Meta’s Dominance in AI-Enhanced Wearables Market

Author:

Global Cryptocurrency

Published:

2025-10-12 09:07:02

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BTCCSquare news:

Meta's stronghold on VIRTUAL reality faces a formidable challenge as Apple reportedly prepares to enter the AI-enhanced wearables space. The Quest VR headset series commands 77% market share, dwarfing competitors like PlayStation VR and Apple's Vision Pro. Yet Meta's Reality Labs division continues to hemorrhage cash, posting a $4.5 billion loss against meager $370 million revenue last quarter.

VR adoption lags behind expectations, with estimated Quest 3 installations plateauing at 1-2 million units two years post-launch. The wearables market appears ripe for disruption as tech giants pivot from clunky headsets toward sleeker AI-integrated solutions. Apple's rumored MOVE could accelerate this shift, potentially eroding Meta's first-mover advantage in immersive technologies.

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